Real social media strategies that actually work…
In the latest mini-series of The Konkering Pod, I sat down with Jevon and Maddi to talk about something I could happily ramble about for hours: how to use social media in a way that genuinely supports your business - not just your ego.
No hacks, “post three times a day” nonsense - just real talk about what actually works.
Here’s a quick rundown of what we covered - and what every founder, marketer and slightly-overwhelmed business owner needs to hear.
Consistency isn’t optional - it’s the foundation
If there’s one hill I’ll die on, it’s this: your social media won’t work unless you’re consistent.
Consistency builds trust.
Trust builds community.
Community builds pipeline.
And no, consistency doesn’t mean posting daily. It means showing up with intention, clarity and a message your audience can rely on.
Community is everything
Social media only works when real humans care.
We talked about how to build a community that:
Comments because they want to,
Shares your posts without you begging,
And sticks around even when things get tough.
Spoiler: it starts with giving more value than you take.
Transparency beats perfection every single time
People follow people - not perfectly curated brands.
Being open about the messy middle, the behind-the-scenes, the mistakes and the magic… that’s what creates connection.
Your audience doesn’t need you to be flawless. They need you to be honest.
The mistakes we see all the time
And yes, we went there.
Some of the big ones:
Posting for the sake of posting
No clear message or personality
Chasing trends instead of strategy
Expecting overnight results
Ignoring the “social” bit of social media
And most importantly… trying to copy what everyone else is doing instead of owning your own voice.
Where to start (or restart)
If your socials have been a bit… feral lately, here’s what I always recommend:
Get clear on who you’re actually talking to
Decide what you want them to do
Choose 3–5 content pillars
Commit to a schedule you can keep
Be human. Every single post.
It doesn’t need to be complicated to be effective.
Want to hear the full conversation?
If you're serious about showing up authentically, building a community that cares, and using social media to actually grow your business - this one’s worth a listen. Thanks Team Konker for having us - LEGENDS. Listen here.
And if you need help creating a strategy that feels like you (and actually works), you know where to find us.
